There are few names in the fashion industry who risk taking the road less traveled, and Jonathan Anderson is certainly one of them. He didn’t just create his own style vocabulary; he proved to the world that true creativity shines once the chains of predictability shatter. From stellar runway shows to thought-provoking collections, Anderson re-wrote Loewe’s story and transformed a fading star into one of the brightest in today’s fashion universe.
In one interview with Business of Fashion, he described himself as a dreamer, and watching how he elevated this Spanish house shows just how powerful dreams can become when pursued with fearless conviction. Whether it was the label’s collaboration with Spanish bio-designer Paula Ulargui, where plants quite literally sprouted from the models’ outfits, or Loewe’s Spring/Summer 2023 collection, where dresses bloomed with dimensional fiberglass anthurium flowers, the brand under Anderson became a sartorial feast for the eyes of audiences.
Some of his other celebrated artistic partnerships include collaborations with the likes of Richard Hawkins for the Autumn/Winter 2024 menswear collection at Paris Fashion Week, Suna Fujita, Studio Ghibli for three enchanting capsule collections, and Maruja Mallo.
As the designer gets ready to start a new chapter at Dior, we look back at 5 iconic Loewe bags by Jonathan Anderson.
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Puzzle Bag
The Puzzle bag by Loewe was a breath of fresh air in a sea of conventional silhouettes. Launched in 2015 as Jonathan Anderson’s debut design and the House’s first new bag since the 1980s, it signaled a bold new chapter. Inspired by Japanese origami, its cuboid shape is formed from flat leather panels stitched with geometric precision. Even a decade later, its innovation and craftsmanship has managed to maintain its status as one of the most popular Loewe handbags by Jonathan Anderson.
To mark this milestone, Loewe introduced the Puzzle 10 collection that featured 19 re-editions from the past and one exclusive anniversary design. The celebration also includes dedicated pop-up spaces at Bergdorf Goodman in New York and Harrods in London, along with exhibitions at Genesis Art Gallery in Beijing and Dopeness Art Lab in Taiwan.
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Basket Bag
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Since its release in the Spring/Summer 2019 collection by Jonathan Anderson, the summer aesthetics of influencers and celebrities aren’t complete without the Loewe Basket bag. The anagram logo addition on the front lends the woven creation a perfect luxe update, and of course, the top dual handles only add to its versatility. Over the years, the bag has seen many iterations, but the standout remains the Paula’s Ibiza collaboration that bursts with rainbow energy, crafted from mixed-color iraca palm leaves, cultivated and handwoven by artisans in Colombia. -
Goya
Initially introduced in Loewe’s Fall/Winter 2021 collection, this bag stood out with its simple, structured form, which was in contrast to the brand’s more experimental designs. But come Autumn/Winter 2022, Jonathan Anderson gave it a playful glow-up, adding a soft, puffed twist to the original silhouette. Topped with the iconic brand motif and now available in a dreamy palette of shades, it comes in three sizes.4. Hammock Bag
“Seen before” doesn’t exist in Jonathan Anderson’s creative playbook, and the Hammock bag proves it. With a refreshing vibe and minimal tone, it was introduced in 2016. Since then, it’s evolved into fresh forms like the Hammock Nugget, Compact Hammock, and Hammock Slice. Its genius lies in its shape-shifting design, where you can unzip the side panels for that signature hammock-like drape or keep it folded for a sleeker look. The brand anagram logo takes the center of the creation for an added luxurious appeal, and the bag can be styled with its dual handling options.
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Squeeze
The Squeeze bag is the perfect reflection of Jonathan Anderson’s unique perspective and ability to create statement bags. Debuted in the Fall/Winter 2023 runway collection, its ruched neck detail and gleaming donut chain instantly grabbed attention. Made from buttery-soft leather, its relaxed, slouchy silhouette features a subtle embossed logo near the base, while the signature Anagram pebble adds a charming finish at the end of the chain.
The list of enduring collections of Jonathan Anderson at Loewe doesn’t end here. His visionary touch will continue to shape the House’s identity, even as he moves on to new creative horizons. While the fashion world now looks ahead to the magic Jack McCollough and Lazaro Hernandez will bring to the Spanish luxury house, there will always be love and admiration for the boundary-pushing, craft-driven storytelling legacy Jonathan Anderson leaves behind.
If you’re looking to ace your fashion goals with more such trendy handbags, visit The Luxury Closet and stock up your wardrobe with effortlessly chic pieces.
