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If you’ve been waiting for Kulfi Beauty to hit UK shelves, the time has come! This is my full Kulfi Beauty UK review with swatches and product thoughts ahead of the official UK launch at Space NK on Friday 8th August 2025.
I’ve tested five of the most exciting products from the range, from the Main Match Concealer to the dreamy Heirloom Lipsticks. Here’s everything you need to know before it drops.
What is Kulfi Beauty?
Before I dive into this Kulfi Beauty UK review, here’s a little background. Kulfi Beauty is a South Asian-inspired makeup brand known for its bold colour stories, creamy formulas, and inclusive shade ranges. Founded with joy and celebration in mind, this brand champions skin tones that are often overlooked.
Their mission? To make makeup feel like fun, not pressure, and it shows. Founder Priyanka Ganjoo created the Kulfi Beauty brand back in 2021 with the aim of addressing the lack of representation for South Asian individuals in the beauty industry. Having tried the products, however, and meeting lovely Priyanka, I feel it’s truly a brand for everyone.
Where to Buy Kulfi Beauty in the UK
The Kulfi Beauty UK launch is happening at Space NK (both online and selected stores including the brand new Oxford Circus store) on Friday 8th August 2025. You’ll be able to shop all the core products including mascara, concealer, blush, shadow, and lipstick and more.
Kulfi Beauty UK Review – Best Products to Try First
I have been trying out a selection of products and I’m really impressed. Here’s a collection of mini reviews to help you shop this new-to-the-UK brand.
Main Match Concealer (£26) – shade Bad Badaam swatch
A medium buildable coverage concealer that blends seamlessly and stays put all day with it’s crease-proof and self setting formula.
I matched myself with The Bad Badaam shade at the launch event in July and I am really pleased with it. If you’re a shade twin, I think this might be a great one for you too. It has a really nice neutral tone and is very easy to blend.
I use it under my eyes and over any areas of hyperpigmentation and it works so well to even out my skin tone.
Here’s a list of my foundation matches in case it helps to choose your shade:
Zari Eyes Eyeshadow (£30) – Sitara Sparkles swatch
This is mousse-like cream shadow formula and it delivers high-impact shimmer in both duo-chrome and metallic finishes, with zero fallout. I have the shade Sitara Sparkes:
This kind of shadow is perfect for one-and-done eye looks and it also layers really nicely over my REESON Lid Elixir, which is great if you want to add in some wearable skincare.
Mehndi Moment Blush (£24) – Lucky Lotus Swatch
This is a super pigmented tube of blush and you only need a tiny bit. I have shade Lucky Lotus which is a vibrant purple shade, and probably not the one I’d choose for my skin tone.
I find that popping a small amount on to the back of your hand and then working it into a brush before applying is the most foolproof way of using it.
Heirloom Satin Lipstick (£28) – Bangle Box Swatch
The Heirloom Satin Lipstick might actually be my top pick from the whole collection. I have the shade Bangle Box which is a gorgeous soft pink.
I also really loved the look of Polki Dots, which has a beautiful peachy tone. It’s a gorgeous formula, and perfect for everyday wear. It is super comfortable and creamy. Love it.
Kulfi Badi Lash Mascara (£26) Review
I got on really well with this mascara. Think fluttery, natural length with serious staying power. It is a tubing mascara, so it’s long-lasting and smudge-proof. I really like the slim wand with the spiky ball on the end which is great for getting into the outer lashes and pulling them outwards.
A little goes a long way with this, and it gives a nice lift to the lashes.
My Kulfi Beauty Application Video
Final Thoughts on My Kulfi Beauty UK Review
If you’re thinking of trying something new when Kulfi Beauty launches in the UK, I can wholeheartedly recommend this range. The formulas are fun, easy to use, and they genuinely perform. Definitely try the Heirloom Satin Lipsticks if you are looking for an easy to wear, and comfortable lip colour, with gorgeous packaging.
This Kulfi Beauty UK review was such a pleasure to write, and I look forward to trying more products from the brand.
Shop at Space NK* from 8th August 2025.
